work

Hublot

Techframe Ferrari 70

Tourbillon Chronograph

The aim of this project was to create visuals, both still and in motion for Hublot Techframe Ferrari Tourbillon Chronograph. Hublot Techframe is limited edition timepiece that celebrates 70 years of Ferrari heritage. In that purpose in collaboration with Ferrari design team Hublot crafted three distinguished looks that were created in 70 pieces per look. Our job was to follow the lead and directions of Hublot development team during development and production phase in terms of visualizing and presenting all the changes and design updates during R&D phase, and at the end, to create the final looks as a part of Hublot official PR marketing material.

Material & Color Variations

King Gold / Carbon / Titanium

Hublot Techframe is limited edition timepiece that celebrates 70th years of Ferrari heritage. In that purpose Hublot has crafted three distinguished looks that were created in 70 pieces per look: Chronograph King Gold, Chronograph Carbon and Chronograph Titanium. Since the visuals were planned to be part of official Hublot PR material, the high quality outcome was mandatory. In that purpose, all textures used on these models were scanned in high-detailing precision by digital microscope, edited and adapted for shader creation.

Back View

HUB6311 manual-wind movement

The similar process that was used for texture and shader creation, and applied on case and dial visualization, was also used for movement presentation. Every gear, screw and skeleton frame was treated with highest quality and care. And why to do less, when this magnificent movement was built of 253 components with 5 days of power reserve. The single-button chronograph, one button for the start-stop-reset functions, are considered as the best of the best by specialists, and are handled by an original lever in Ferrari red anodized aluminum.

please find out more on hublot.com